Ambrosus (AMB) ICO Review & Analysis – Ambrosus Review

Ambrosus

Next-Generation Supply Chains

ERC20 Token

Ambrosus is a blockchain-powered IoT network for food and pharmaceutical enterprises, enabling secure and frictionless dialogue between sensors, distributed ledgers and databases to optimise supply chain visibility and quality assurance.

The Core of Ambrosus is a decentralised protocol that tracks, stores and transmits assembly-line and sensor data about food, pharmaceuticals and chemicals.

Supply Chain Optimization – Secure, reliable and real-time sensor to blockchain data exchange helps enterprises leverage high-integrity analytics to realize peak supply chain efficiencies from assembly line to distributor
Logistic Tracking – Transparent and accurate tracking of shipments for enterprises and distribution partners through out the entirety of the supply chain lifecycle
Anti-Counterfeiting – Encrypted anti-tampering mechanisms tag customer products with a unique and immutable digital identity to mitigate supply chain counterfeiting risks

“Ambrosus’s robust offering of developer tools and modules that empower community members to build dApps, extensions and protocol upgrades for a variety of supply chain environments. Interoperability with other Ethereum-based protocols ensures seamless integration and functionality of Ambrosus dApps.”

Positives

Supply Chain is going to be an extremely explosive industry over the next few years due to the innovation through blockchain technology. Governments and regulatory bodies are only getting more strict when it comes to the standards and practices that the Food & Medicine industry need to operate under. Ambrosus has the opportunity to capitalize and provide a solution that will help real people. Through an Internet of Sensors, Food, Medicine, Etc can be tracked and monitored 24/7 to ensure a safe chain of supply. Customers can be well informed about the products they’re buying knowing full well that their products have been under surveillance at all times.
Ambrosus has some pretty ambitious plans in regards to the Hardware they plan to develop, distribute and implement. Although we mention in our “concerns” section that this ambition may become a concern depending on how well the project progresses in the near future, this could also work in their favor. They shouldn’t blend in with their competitors. Tracking Food & Medicine to ensure its integrity is not only vital for manufacturers but also the end customers who are consuming the products. Ambrosus raised around $100 Million USD during their ICO in 2017 and although there are people that will call this amount “unessessary”, it makes a lot of sense when you consider the potential scale of the operation. Big upside potential when you consider the wide range of use-cases.
We do have to give props to the Ambrosus Team for being so communicative with Investors in regards to their Blog updates and Twitter interaction. Plenty of high quality photos showing Alpha Versions of their Explorer, Dashboard, Marketplace, Browser and more. Although we do mention in our “Concern” section that we are yet to see any actual pre-production hardware in regards to their Sensors, we can clearly see the Team is hard at work on this through their Medium Blog Updates. Ambrosus has been quiet about potential partners and general business growth but they’ve kept Investors updated since their ICO in 2017, which is great.
Ambrosus is one of only 15 companies in Europe selected as Rising Food Stars by the European Institute of Innovation and Technology (EIT). The programme will open new partners & customers for Ambrosus which is exactly what is needed in the current stage of their Roadmap.
From a purely speculative standpoint and from the perspective of an investor, Ambrosus has a long way to go in regards to reaching it’s potential valuation. Once you take into considering the industry they’re operating in and big competitors such as VeChain & WaltonChain having a $700 Million and $130 Million USD Market Cap respecitvely, Ambrosus having a market cap of just under $20 Million USD should get investors excited about the potential upside. As long as the Team can follow through with their goals and theHardware behind the project can be developed and implemented in some capacity, things should sail smoothly. Investors should keep an eye on developments by checking out Ambrosus Blog & Twitter.

Concerns

Our biggest concern with Ambrosus is the simple fact that the space they’re working in is pretty crowded in regards to competitors. Modum poses a pretty big threat with a largely similar business model. Other projects such as Te-Food, VeChain, OriginTrail, Devery and Wabi are all working on various parts of Supply Chain infrastructure, it seems as though Ambrosus is attempting to compile all the best parts of these projects and create an all-in-one platform which is very ambitious. Ambition isn’t a bad thing, we just haven’t seen a lot of big moves from the project since their ICO in late 2017, at least compared to other projects in this space.
IoT or the “Internet of Things” is still a while away from being used on any sort of scale. Huge infrastructural developments are required in order to develop a solution looking to disrupt the way things are currently done in any industry. Competitors such as VeChain and Waltonchain have secured huge partnerships with the likes of BMW and they’re at least right now (Sept 2018), way out in front. This isn’t a concern for Ambrosus specifically but the project is working in a space where the big players are only getting bigger.
Ambrosus have some excellent screenshots showing off various Alpha demos of their Explorer, Dashboard, Marketplace, Browser and more. What we haven’t been able to find is any actual hardware. We understand that manufacturing this type of hardware on a large scale isn’t cheap, but providing investors with a few photos of a pre-production model would instill a lot of confidence in investors. We’ve learnt all about what the Sensors will be able to do, we just haven’t seen anything to say that they exist just yet.