Endor Protocol (EDR) Review & Analysis – Endor Protocol Review

Endor Protocol

Automated Predictions on Encrypted Data

ERC20 Token

After years at MIT, Endor invented the “Google for predictive analytics”, providing automated accurate predictions, fast, with no data science expertise required. Reinventing predictive analytics with proprietary Social Physics technology and massive machine power, Endor makes accurate predictions scalable and accessible to all.

Every company can scale predictive analytics, get immediate time to market with no data science expertise, and boost growth based on unlimited accurate predictions.

Benefits

Decentralized Execution – The protocol selects the most relevant behavioral clusters for each prediction, regardless of the analytics engines or data sources involved in creating these clusters. It optimizes the predictions automatically, allowing any prediction to be executed in a fully decentralized, trustless manner
Accuracy – Social Physics technology is proven by Endor to provide accurate predictions to leading companies. Sharing an open protocol enables further democratization at enhanced accuracy due to rich orthogonal data and engines providers
Data Sovereignty – Data contributed to the protocol is flagged as “public” or “private”. “Public” contribution is compensated with EDRs, and used by the engines to create clusters for predictions. “Private” data is used solely by its owners

“Social Physics is a new science that uses big data to build a predictive, computational theory of human behavior.
Endor extended Social Physics using proprietary technology into a powerful engine that is able to explain and predict any human behavior.”

Positives

Some of the biggest companies in the world are forking over billions of dollars a year for one thing – Data. Data provides these companies with an insight into what customers want, what the next big thing is and even what they’re doing from day to day. Data scientists are the middlemen standing in the way, charging huge amounts for data that was more often then not, harvested without the knowledge of those providing it. Endor Protocol smacks the middlemen out of the way and introduces a protocol where these companies can gain access to automated, accurate predictions without the hassle of waiting around for an answer. Taking advantage of partners such as Enigma, Endor Protocol can even allow data providers (individuals) to keep their data anonymous while still providing the network with valuable insight. It’s a win-win for the company, and the provider.
Before we go any further, we’ll get the impressive list of Fortune 500 Companies and Partners out of the way. Endor Protocol already works with Mastercard, Coca-Cola, Walmart, BCG, Catalina and more, providing them with the solutions they need to make big decisions. Strategic partners include very relevant blockchain projects such as Orbs, DAOstack and Enigma. (Enigma stands out here due to their unique “Secret Smart-Contract” feature). What we can gather from this list of clients and partners is that Endor Protocol was what some would call a “Reverse ICO” – Endor had all of the technology proven and ready to go, partners secured, clients happy, all they needed was the extra boost in funding to take it to the next level. These are the sorts of projects we love. Big plus.
From an Investors perspective, Endor Protocol presents a very unique opportunity to be a part of a project that has the potential to expand into so many industries. Sure, Data is one specific space in the crypto world but almost every industry requires some sort of Data to plan ahead. We’re not just talking about “Which headphones do people want” or “What stupid abbreviation should we put in front of the next iPhone”, there is the potential here for industries much larger than consumer-based markets to use the solution that Endor Protocol provides. The valuation of EDR could surprise a lot of people in the next few years. Investors would be smart to take a look into why Data is such an important resource.
We’ll quickly mention the EDR token model. We find the model behind EDR to be pretty interesting. Companies will obviously pay EDR for the services offered by Endor, but it doesn’t stop there. EDR fees will be dependent on how complex the prediction request is. Individuals/Data Providers are rewarded with EDR for providing high quality, accurate data and “engine providers” are rewarded for facilitating the computation. EDR is even rewarded to app developers who build predictive apps, contributing to the network. The token model behind EDR is as good as it gets.
The Team is obviously going to be included in this section. It takes one look at Endors Team Page to see the talent working on this project. Co-Founder, Professor Alex Pentland is a Member of the U.S. National Academy of Engineering, Leader at the World Economic Forum, A founding member of advisory boards for Google, AT&T, Nissan and the UN Secretary General, the list goes on. Dr Yaniv Altshuler is A researcher at MIT. Previously at IBM Research, has authored over 60 scientific papers and filed 15 patents and published books such as “Security and Privacy in Social Networks” and “Swarms and Network Intelligence in Search”. Do we need to say more? (We copied and pasted all of this from their Team page. Check the rest out for yourself)

Concerns

To start off, we cannot find a single red flag in the business model behind Endor Protocol, everything checks out as being an extremely useful solution to a heavily centralized industry model. In comparison to other “Enterprise meet Individual” style projects, Endor really need to focus on pulling in individuals/data providers. They’ve got some incredible partners such as Coca-Cola, Mastercard and Walmart using their technology, it’s just a matter of if they can get providers to start using the platform which is obviously imperative to the success of Endor Protocol.
Although Endor Protocol has been active on their Social Media platforms, their communication with Investors has, up until very recently, been lackluster in the eyes of many. People do need to understand that the Team are hard at work and considering the complexity of the project, constant progress updates probably aren’t a priority for the Team. They’re working on something extremely unique, not sitting around making investors happy by hyping their own project. Regardless of what we think, Endors Team could improve in this area but it’s not a huge deal.
At the time of writing (Sept 2018), we can’t find any public Github activity worth noting. Everything looks to be dated back to August at the latest. We’re going to go ahead and assume that Endor Protocol is developing their code privately to keep competitors from knowing too much, at least for now. This isn’t unusual for projects taking risks, building unique features, trying new things, etc. Not a huge concern but Investors would be better off following Endors Twitter at this time. Investors who are new to Endor Protocol may be a bit concerned when they find their Github to be relatively empty right now.